I’m delighted to be the first guest contributor on this site, celebrating Sundance’s ten years of research excellence. Of course, one agency’s excellence is another’s lost income. ... Read more

Read Jessica's article: Little Miss Know Your Place - Are You a Miss, a Ms or a Mrs? http://www.huffingtonpost.co.uk/jessica-bower/miss-mrs-women-titles-little-miss-know-your... Read more
Daniel and Leeat will be presenting ‘The Ego Era: Making It Work For Us’ at the QRCA AQR Worldwide Conference on Qualitative Research in Rome on Thursday 26th April http://qrca.or... Read more

A spontaneous focus group Underground in a viewing facility the groups have been delayed due to riots. The metro has been closed and respondents have had to find another way to ge... Read more

The new face of motherhood: where does this leave marketers? There has been lots of talk recently of a gradual, societal shift back to more traditional, humanistic values. I... Read more