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Insight and inspiration at the heart of

authentic and meaningful brands

To celebrate our 10th anniversary we have invited a number of friends, partners, people we admire to become guests on our blog.

Check the first post from our friend, semiotic genius and partner in crime

Greg Rowland

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Guest Blogger: Semiotic genius Greg Rowland

I’m delighted to be the first guest contributor on this site, celebrating Sundance’s ten years of research excellence. Of course, one agency’s excellence is another’s lost income. ... Read more

Sundance is in the Huffington Post

Sundance is in the Huffington Post

Read Jessica's article: Little Miss Know Your Place - Are You a Miss, a Ms or a Mrs? http://www.huffingtonpost.co.uk/jessica-bower/miss-mrs-women-titles-little-miss-know-your... Read more

The Ego Era: Making It Work For Us - QRCA AQR Conf…

Daniel and Leeat will be presenting ‘The Ego Era: Making It Work For Us’ at the QRCA AQR Worldwide Conference on Qualitative Research in Rome on Thursday 26th April http://qrca.or... Read more

Greece: a humble look in

Greece: a humble look in

A spontaneous focus group Underground in a viewing facility the groups have been delayed due to riots. The metro has been closed and respondents have had to find another way to ge... Read more

Return to motherhood

Return to motherhood

The new face of motherhood: where does this leave marketers? There has been lots of talk recently of a gradual, societal shift back to more traditional, humanistic values.  I... Read more